ZoomCare
As the Creative Manager for ZoomCare, I led an in-house team of designers and copywriters on creative projects, from concept to final campaign deliverables.
I also performed all the copywriting for the company—I wrote and developed strategies for both long- and short-form content, including email campaigns, blog posts, press releases, landing pages, social media, and more.
#ForgetFlu Campaign
The inspiration for ZoomCare’s 2021 flu campaign came from an unlikely source: annoying exes. The concept was simple — basically, the flu is that one ex who always slides into your DMs. (You know, the one who pops up at *the worst* possible times?) Every year, they come crawling back into your life, unwelcome and uninvited.
Sounds just like the flu, right? But — just like you have the option to unsubscribe, unfollow, delete, and filter out your annoying ex — you have the choice to block the flu virus with a flu shot.
2022 Allergy Season Campaign
2022 Sexual Health Campaign
It takes two (or more) to make safe sex go right.
Sex is not a one-way street. You might test before Tinder and use a condom every time, but you’re just one part of the safe-sex equation.
To optimize safe sex, people need to be on the same page with their sexual partners — which is why ZoomCare’s 2022 sexual health campaign focused on starting an open conversation with your sexual partners.
Social Media
Mental Health Awareness
2021 Annual Wellness Campaign
The inspiration behind our 2021 Annual Wellness campaign was “self-care.”
The phrase “self-care” is both popular and widely understood. For most people, it translates to “doing something nice for yourself,” and conjures up images of luxurious bubble baths and glasses of wine.
While those things are amazing, self-care doesn’t end there. Self-care is about fostering healthy habits that support your wellbeing — like checking in with your health!
Portland Pickles Sponsorship
2022 Clinic Signage
2022 Homepage Redesign
