Capital One
This might sound like a cop-out, but most of my work at Capital One is under NDA 🤫. So, while I can’t share much, here’s what I can.
(If you’re interested in collaborating, I’m happy to answer any questions you may have about my responsibilities and role there.)
CreditWise from Capital One
I was responsible for concepting, storyboarding, and writing the script for two short explainer videos.
A main character moment.
Both the 30- and 15-second spots were inspired by the idea of “main character energy,” a term that describes someone who puts themselves first and takes control of their narrative. Credit is opaque and confusing — but Creditwise from Capital One can help take the guesswork out of managing your score.
Creating content to last
As part of Capital One’s brand team, I helped develop video footage for our evergreen content library. Instead of relying on stock videos, we wanted high-quality, on-brand content that could be edited and repurposed for use across different platforms and campaigns.
From storyboards to outfit selection
I worked hand-in-hand with art directors on every part of this process, from storyboarding and concepting to costuming and casting.
So fresh, so fun
Making the (let’s face it, stodgy) world of finance appealing to Gen Z is no easy feat, but the final footage felt like a breath of fresh air.
Dipping a toe in the influencer pool
While at Capital One, I also worked as part of an intensive team that brainstormed and launched the company’s first TikTok influencer program.